SEO And SEM

It always confuses people what exactly the differentiates between SEO & SEM, both of these can help a brand or business show up in search engine results according to the users search terms. SEO is organic search but sem is paid search, At its fact SEO is the practice of making your website with good content strategy, great user experience, good web performance, lead generation & etc. Please refer to the following comparison chart for your reference.

Usually the experienced SEO company Malaysia will be providing suitable digital marketing method according to customer marketing goal.

Items SEO SEM
Promote Website URL Yes No
Targeted keywords Unlimited keywords phrases
Limited
Improve Website ranking Yes No
Domain name value Yes No
Long-term marketing value Yes No
On page & off page SEO Yes No
Visibility Shown to everyone Shown to the target audience
Result-driven timeline 3-4 months 5 days
Traffic Cost No Yes, bid price
Click-through rate High Low
Good for testing No Yes
Expenses (cost) Web SEO SEM + Ads Fee (2 costs)